This project represents a high-level creative collaboration with the agency Spider, aimed at the research and development of new toy concepts for Kinder Surprise (Ferrero). The work involved transforming creative briefs into tangible, high-quality 3D visualizations, bridging the gap between imaginative play and industrial reality.
Working under the direction of Spider, our role was to give a “digital life” to the small surprises hidden inside the iconic chocolate egg. The production focused on several key areas:

The Role of the Visualization In the context of a commission for a leading agency like Spider, the precision of our 3D work served as a fundamental tool for decision-making. By creating “digital twins” of the toys, we allowed the creative team and the client to visualize the final product’s impact, movement, and playability before moving into the physical prototyping phase.