




MAPEI, a global leader in the production of adhesives, sealants, and chemical products for the building industry, required a visual language that could explain complex technical applications without relying on dry technical drawings or generic photography. The goal was to visualize invisible layers, processes, and the versatility of their products across vastly different environments. We developed a series of isometric vector illustrations designed to deconstruct the construction process. The isometric perspective is utilized to its full potential here with the stratigraphy of floorings, waterproofing systems, and structural reinforcements. The series covers a diverse range of contexts. A cohesive, clean, and highly functional visual library that transforms technical specifications into engaging, easy-to-understand visual narratives.

